Recruiting Videos

Visit YouTube.com and pull up Jeff Sass's video called "Work's A Beach!". He shot this with his phone before going into the office, downloaded it to YouTube, pushed it to Twitter while walking back to work, and had an interested candidate Twitter back before Jeff reached his desk. The person that wrote back was JC, and JC ended up earning the job (after properly being interviewed and such).

What is the lesson learned for your company?